There are a few free tools on the Internet to get a picture of your digital footprint and gain some insight about where to start some of your website and digital marketing – you might be surprised to find how much you have to clean up.
By expanding your digital footprint and making sure the information out there is accurate, translates into getting found more easily and hopefully – if your website is doing its job – attracting leads and new business.
You’ll also want to use a tool or two to check under the hood of your website to improve performance and it’s ability to help you get found.
The following are websites that can help you evaluate the basics:
These free sites can provide you with a ton of valuable feedback about your website and help you to set priorities to get your website to peak performance. After all the report cards are in, you will have a solid task list to improve your online presence and your website.
If you don’t have the time, or if you find this information overwhelming, give us a call to perform a website assessment that covers these issues and more, such as site speed, code compliance and a competitive analysis. We can also take it a step further and correct any issues and implement website improvements to help you to get your web presence in a position to rank higher and blow away your competition. That’s the buzz.
Sometimes I start to write a blog post about a recent change on a social platform and before I can get to spell check, something else changes. Then another change is announced on another platform and I wonder which one might be more important or meaningful to you.
All the while Google is making changes and adjustments affecting search results.
It can be exhausting.
I can only imagine how overwhelming but have faith as there are certain basic truths.
If you have been true to your brand and have been producing content that is genuinely helpful and interesting to your target audience then chances are you’ve built a solid foundation that won’t get disrupted by these changes. If you’ve been chasing bells and whistles, trying to ‘game the system’ then you might experience some problems.
If your business solely relies on getting found online, then yes, you are at the mercy of these changes, but if you are growing your business through referrals and solid customer service and an outstanding product or service, then these changes should not exceed the irritating mark on the pain meter.
I am not advocating putting your head in the sand when it comes to Social Media or Internet Marketing, and certainly not suggesting that you ignore your website. What I am suggesting is that you put your efforts into building your company on old fashion, tried and true systems of referrals and positive word of mouth. You expand your business through marketing and online marketing is as important of a piece of the marketing pie as any.
The following is my recommendation for the Top 10 marketing priorities for the rest of this year.
While I could keep going with the things to put on your marketing to-do list, my goal is to help you get focused on your marketing and grow your business. Don’t be shy, let us know what is working for your company.
Just look around you and observe what almost everyone has in their hand and their face buried in – yup, mobile phones and tablets. Now, ask yourself if you want to ignore this growing trend of Internet users.
I didn’t think so.
You should also be aware that search engines look at your site for mobile access and penalize your site if it isn’t mobile friendly.
Combine these factors with the trend of people accessing the Internet from their television sets. Those screens can get pretty large. Have you ever wondered how your website looks on a 42” flat screen television?
I realize that there can be some confusion about what a mobile friendly site is and what the difference is between solutions, so I would like to first explain what the options are, then cover the pros and cons of a separate mobile site versus a responsive design site to help you make the best choice. Read more…
A lot of things get hacked. Computers, email accounts, social media accounts, smart phones, and yes, websites. A good rule of thumb is that the more popular something becomes, the more it attracts evildoers. While no company likes to admit to it, the news catches on and reports about larger sites getting hacked, typically to swipe user personal and financial information. What you don’t read about in the news are the reports of hackers targeting millions of smaller websites.
Smaller sites tend to be easy pickings as there is no IT department monitoring and updating these sites. There is also a good chance that a less than attentive or skilled web developer built the site without proper protocols, and site owners often don’t practice regular maintenance programs. While user data is not typically the golden nugget for hackers of smaller sites, they are still prime targets and get hacked for:
I don’t like waking up in the morning with the idea that there are evil people out there, but I have locks on my doors, alarm systems and other safety systems, as I am also a realist. Read more…
January always delivers tons of articles predicting the year’s trends. One article I particularly liked was 9 Ways Social Media Marketing Will Change in 2014 recently posted on Mashable. Each prediction was offered by a topic expert. The pain point for SMBs is what to do about it. If you don’t have an in-house team, or they are already stretched too thin, you’ll need to flex your marketing muscles with some out-of-the-box solutions.
The following are the predictions and some suggestions: Read more…