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Your Website’s Navigation May Be Causing High Bounce Rates

July 26th, 2016 by Mardy Sitzer

And let’s face it – high bounce rates are not a good thing.

Poor Web Navigation Have you looked at your website’s analytics lately?

Within the Google analytics you’ll see ‘bounce rate’ and your bounce rate is a pretty important indicator of how your website is set up and a pretty good indicator as to the efficacy of your marketing. Not to mention that search engines take bounce rates into consideration to help determine relevancy among other ranking factors.

Bounce rate is the percentage of visitors who landed on your site and left without going to any another page.

Also time on site is a big clue here as to how well you are doing but we’ll leave that for another post.

I actually wrote about Bounce Rates back in 2013 – funny how some things don’t change all that much.

 

High bounce rates can be the result of several things:

  • The keywords you are ranking for are wrong for your site – leading someone who is not your target or what they would be looking for to your site and in their ADD haze click away.
  • Your website is sending ‘don’t trust these guys’ signals so visitors get spooked and leave.
  • Your website loads too slowly and your visitor isn’t in the mood to take a nap.
  • A customer or prospect came to the site to just get your information or possibly to login to a portal and left.
  • A prospect came to a landing page from an advertisement, got what they wanted – or didn’t get what they wanted and left.
  • Page design and links that drive the visitor off the site – let’s face it, if your links don’t open in a new tab, you’ve essentially given your visitors the boot.
  • No conversion link or a not very compelling conversion link.
  • And my all-time favorite, and the purpose of this post – Poor Navigation – they can’t find what they are looking for, feel tricked or get overwhelmed and leave.

Navigation done well contributes to a seamless journey that your visitors and clients can experience. Poor navigation leads to high bounce rates and lost opportunities. So how do you determine what works and what doesn’t on the navigation?

Start with your website’s structure and organization. Things to consider are:

  • The different market segments you are targeting
  • The different product and/or service categories
  • The different resources, information and engagement opportunities

Navigation Best Practice: The Rules We Live By Read more…

Your New Website Might Look Good, But You Still Need To Do An Audit

July 19th, 2016 by Mardy Sitzer

SEO AuditGetting that new website project done was a big job, you’re exhausted and just happy to have it launched. I don’t want to bust your bubble but you aren’t done just yet.

Building a website is a big job, it is hard, it takes up a lot of time, there are a thousand or more things to coordinate and complete, to get approvals for and debugging can take on a life of its own. So, it is no wonder that all the things that can’t be seen or you’ve become numb to what you are looking at, leaves another to-do list undone.

If part of the project was to have an SEO Optimized Website then you might want to consider the following list in your site testing pre or post launch. An SEO Audit is the only way to be certain that the site is really optimized and not just looking good. Read more…

Overcoming Objections On Your Website

July 12th, 2016 by Mardy Sitzer

website-obstacles If you’ve ever been to any sales training course, one of the key elements taught is ‘how to handle objections’. But what about how to translate overcoming objections on your website in order to improve conversions.

Let’s be real. The same doubting, hypervigilant folks that you encounter in real life during the sales process are just like those who visit your website. These are prospects trying to become your customers, but something gets in their way.

Besides handling objections, your website design and construction could be contributing to slow or low conversions with some obstacles. We’ll touch on these in this post as well.

The internet is such a crowded space – The Indexed Web contains at least 4.13 billion pages (Tuesday, 12 July, 2016). You will have to work really hard to convince people that they have landed on the right page and that your company is the right company to fulfill their needs and/or desires. Read more…

Web Design Trends To Avoid in 2016

July 5th, 2016 by Mardy Sitzer

Web Design Trends 2016Are you planning a new website or a refresh of an existing site? Good, then this post is for you. As far as design, and especially web design, I do like modern, but I also like results. So when it comes to the new trends in web design I ask first “How is this going to make my client money?” The point of any web site is that it serves the audience you are attempting to attract and the customers you already have. So, the new trends that come about – while progress is good, make sure that these refinements or variations from the standard are something that your prospects and customers will be comfortable with. After all, most folks don’t like change so the real question is if the new features or styles will resonate with your audience. To that end, and as promised, the following are some trends emerging in web design, and while I wont’ give a thumbs up or down for most, I hope to tickle your curiosity button enough so that you ask yourself if these are or are not features or adornments that you should incorporate on your site. Read more…

I Never Did Like The Parallax Web Design Trend

June 28th, 2016 by Mardy Sitzer

parallax web trend I’m not going to say ‘I told you so’ or profess to be a visionary, but watching the Parallax web design trend fade away so soon is no surprise, at least to me.

It always struck me as a long road to nowhere every time I landed on a Parallax site. I felt as though I was there for a visual distraction as it conveyed entertainment and not anything to take seriously.

It is one of the web design solutions that we never offered our clients. I tend to lean toward the practical over the trendy. I care about my clients acquiring a solid asset that produces results more than having them appear to be trend setters.

But that is my group of clients – they aren’t in the fashion or entertainment world and so that is not their number one priority. Turning a profit is their number one priority, and they need to see the ROI when they invest in an asset.

Ok, so why is the Parallax trend fading and why I didn’t like it to begin with. Read more…

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