Within the Google analytics you’ll see ‘bounce rate’ and your bounce rate is a pretty important indicator of how your website is set up and a pretty good indicator as to the efficacy of your marketing. Not to mention that search engines take bounce rates into consideration to help determine relevancy among other ranking factors.
Bounce rate is the percentage of visitors who landed on your site and left without going to any another page.
Also time on site is a big clue here as to how well you are doing but we’ll leave that for another post.
I actually wrote about Bounce Rates back in 2013 – funny how some things don’t change all that much.
Navigation done well contributes to a seamless journey that your visitors and clients can experience. Poor navigation leads to high bounce rates and lost opportunities. So how do you determine what works and what doesn’t on the navigation?
Building a website is a big job, it is hard, it takes up a lot of time, there are a thousand or more things to coordinate and complete, to get approvals for and debugging can take on a life of its own. So, it is no wonder that all the things that can’t be seen or you’ve become numb to what you are looking at, leaves another to-do list undone.
If part of the project was to have an SEO Optimized Website then you might want to consider the following list in your site testing pre or post launch. An SEO Audit is the only way to be certain that the site is really optimized and not just looking good. Read more…
If you’ve ever been to any sales training course, one of the key elements taught is ‘how to handle objections’. But what about how to translate overcoming objections on your website in order to improve conversions.
Let’s be real. The same doubting, hypervigilant folks that you encounter in real life during the sales process are just like those who visit your website. These are prospects trying to become your customers, but something gets in their way.
Besides handling objections, your website design and construction could be contributing to slow or low conversions with some obstacles. We’ll touch on these in this post as well.
The internet is such a crowded space – The Indexed Web contains at least 4.13 billion pages (Tuesday, 12 July, 2016). You will have to work really hard to convince people that they have landed on the right page and that your company is the right company to fulfill their needs and/or desires. Read more…
Are you planning a new website or a refresh of an existing site? Good, then this post is for you. As far as design, and especially web design, I do like modern, but I also like results. So when it comes to the new trends in web design I ask first “How is this going to make my client money?” The point of any web site is that it serves the audience you are attempting to attract and the customers you already have. So, the new trends that come about – while progress is good, make sure that these refinements or variations from the standard are something that your prospects and customers will be comfortable with. After all, most folks don’t like change so the real question is if the new features or styles will resonate with your audience. To that end, and as promised, the following are some trends emerging in web design, and while I wont’ give a thumbs up or down for most, I hope to tickle your curiosity button enough so that you ask yourself if these are or are not features or adornments that you should incorporate on your site. Read more…
It always struck me as a long road to nowhere every time I landed on a Parallax site. I felt as though I was there for a visual distraction as it conveyed entertainment and not anything to take seriously.
It is one of the web design solutions that we never offered our clients. I tend to lean toward the practical over the trendy. I care about my clients acquiring a solid asset that produces results more than having them appear to be trend setters.
But that is my group of clients – they aren’t in the fashion or entertainment world and so that is not their number one priority. Turning a profit is their number one priority, and they need to see the ROI when they invest in an asset.
Ok, so why is the Parallax trend fading and why I didn’t like it to begin with. Read more…