If you’ve ever been to any sales training course, one of the key elements taught is ‘how to handle objections’. But what about how to translate overcoming objections on your website in order to improve conversions.
Let’s be real. The same doubting, hypervigilant folks that you encounter in real life during the sales process are just like those who visit your website. These are prospects trying to become your customers, but something gets in their way.
Besides handling objections, your website design and construction could be contributing to slow or low conversions with some obstacles. We’ll touch on these in this post as well.
The internet is such a crowded space – The Indexed Web contains at least 4.13 billion pages (Tuesday, 12 July, 2016). You will have to work really hard to convince people that they have landed on the right page and that your company is the right company to fulfill their needs and/or desires. Read more…
Are you planning a new website or a refresh of an existing site? Good, then this post is for you. As far as design, and especially web design, I do like modern, but I also like results. So when it comes to the new trends in web design I ask first “How is this going to make my client money?” The point of any web site is that it serves the audience you are attempting to attract and the customers you already have. So, the new trends that come about – while progress is good, make sure that these refinements or variations from the standard are something that your prospects and customers will be comfortable with. After all, most folks don’t like change so the real question is if the new features or styles will resonate with your audience. To that end, and as promised, the following are some trends emerging in web design, and while I wont’ give a thumbs up or down for most, I hope to tickle your curiosity button enough so that you ask yourself if these are or are not features or adornments that you should incorporate on your site. Read more…
It always struck me as a long road to nowhere every time I landed on a Parallax site. I felt as though I was there for a visual distraction as it conveyed entertainment and not anything to take seriously.
It is one of the web design solutions that we never offered our clients. I tend to lean toward the practical over the trendy. I care about my clients acquiring a solid asset that produces results more than having them appear to be trend setters.
But that is my group of clients – they aren’t in the fashion or entertainment world and so that is not their number one priority. Turning a profit is their number one priority, and they need to see the ROI when they invest in an asset.
Ok, so why is the Parallax trend fading and why I didn’t like it to begin with. Read more…
I’ve been sitting with this news for the past week now wondering how this might impact digital marketing, and so I did my usual Google search on the topic to see what the ‘experts’ are saying and predicting. Then I thought, ‘oh silly girl, search Bing as that is a Microsoft product’ and my search continued.
Some marketing experts and SEO folks have little to say so far other than we should keep a close eye out to see what Microsoft does. While others have some interesting predictions and recommended tactics to integrate into your marketing efforts now, that could pay big dividends in the near future.
After a lot of reading, my brain is now saturated with information, opinions, ideas, predictions and images. As it is all mashed together and I failed to take notes on my search journey, I can no longer provide the source of the thoughts below. Besides, these are my interpretations of what I read. I hope that you are okay with that.
The following is a summary of some of the things I gleaned from multiple articles and sources as to how to think about this acquisition and what to do next. These resonated with me for marketing and SEO value. I hope that they are of some value to you as well.
It has been awhile I grant you, but you’ve never been far from my thoughts, just temporarily out of my reach. So to those of you whom I promised ‘soon, real soon’ I hope you’ve forgiven me and are ready to get back into the social media, search, web site, and all things digital marketing conversation.
I am returning from Washington, DC at the moment after having been a panelist on Social Media Discussion at the 2016 Annual Conference for AAP’s Professional and Scholarly Publishing group – PSP. Well, it was originally supposed to be a panel but turned into a short presentation with my end of the story toward social and digital trends.
I received a good amount of kudos after and several folks found the information of value so allow me to share some with you as well.
First of all, I need to preface this with I am not the fortune teller here and will offer the citation to the experts who espouse these predictions and insights. I curated them for the purpose of the presentation and of course sprinkled in my own take of things. If you would like a copy of the deck I used that has all the graphs, charts and citations just let me know as I am happy to share.
In no particular order, the following are some of the ideas, thoughts and trends identified and shared. Read more…