We want to know what’s hot and what’s not and while we look at our own performance, we can’t help but ask ourselves – ‘what else should I be doing?’ or ‘where else should I be doing it?’
Social Media is a pretty fast paced, evolving world and while experts tell us what we should do and how often we should do it, where we should do it and so forth, it can be helpful to see how the rest of the digital experts are looking at things.
This first chart shows what kind of content is performing the best. I offer a note of caution that the definition of ‘performing’ was not clearly identified. But experts in the social media field are loving the results of video and images most of all. Offers, promotions and articles are next in line with the ‘lovin’ it, with reviews and infographics lagging behind. This may or may not reflect what is working in your social media universe. Nonetheless, it might make you take a second look at your publishing calendar to see what kind of content you have planned for your social media.
This next chart breaks down what sites are the most popular and is based on traffic to the sites.
Gosh, no surprise that Facebook still reigns supreme, but you might find the rest of these somewhat interesting. I’m not even surprised by YouTube and Twitter following but look at the volume difference from YouTube at 1,000,000,000 to Twitter’s 310,000,000. That is a giant step across the digital divide. Next up are LinkedIn and Pinterest, which seem like close contenders, then a drop down to Google+ and Tumbler. As popular as Instagram is, I was a bit surprised to see it placing 8th on this list. Places that we often forget about in our marketing plans are reddit and meetup.
I hope that you found this information helpful. I would love to hear from you what your company is experiencing to be performing the best.