New York Report:
Small Business Marketer


Click on the above image to see a full e-letter.

A quarterly e-letter sent to advertisers in The New York Small Business Report containing the latest articles, graphs and polls. Demonstrating value to current and potential advertisers is the goal of this e-letter. Sent quarterly, it is designed to be informative through highlighting articles and delivering marketing intelligence from which value can be ascertained. With a brief highlight of each topic and the ability to click through for more, this smartly executed organizational feature accomplishes two very important goals. First it does not weigh the piece down with a lot of text that may or may not be of interest to the recipient, thereby showing respect for their time, and secondly by tracking the click-throughs, the NY Report is able to measure the success of the information being offered.

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