Wipes Plus:
full page magazine advertisement


Click on the cover image to see a full PDF.

While the rest of the competition was creating ads that looked like posters for horror films in order to demonstrate the MRSA scare, we took a more positive approach to associating brand awareness with the benefits and values of our client's solution. A clean, positive, upbeat ad that rather than threatening the viewer, empowers them. Avoiding the competition ads' dark color themes, this light mix of white, green and blue popped out of the page like a breath of fresh air.

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